MKT501 - Strategic Marketing Module 4 - SLP - 10039

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Continue to work on the SWOT Marketing Analysis for your branded product (good or service).

 

For this aspect of your SLP, you are going to explain the Strengths and/or Weaknesses of your Product and Opportunities and/or Threats to the financial future of your product in the section of your SLP called: Strategies/Distribution and Strategies/Pricing.

 

In the appropriate sections of your SLP:

 

(1)  Review the pricing strategies described in the Background readings. Given your company's positioning and targeting strategy for your product (which you discussed in Module 1), which of the pricing strategies described in the readings, makes the most sense? Why? (Be sure to reference the background materials.).

 

(2)  Discuss the role of discounts in this company's strategy. What would you advise the company that owns your product in terms of discounts and specials?

 

(3)  Briefly explain the distribution strategy for your product. How does it fit with the designated target market?  Does the distribution of the product seem to fit the product's target as well as harmonize with other elements of the marketing mix?

 

(4)  Now refer to the brand extension we discussed in SLP 4. For instance, suppose ALPO created a new food for large dogs - a dry form and a canned form. Would the company need to modify its pricing and distribution strategies? What would be changed and what would stay the same and why? 

 

(5)  Explain the Distribution Strengths and/or Weaknesses of your Product and Promotional Opportunities and/or Threats to the financial future of your product

 

(6)  Explain the Pricing Strengths and/or Weaknesses of your Product and Promotional Opportunities and/or Threats to the financial future of your product

 

You are also encouraged to revise previous parts of your SLP in accordance with feedback,

 

In addition to completing the revisions that your instructor suggested in prior modules, submit the approximately 750-1250 SLP4 words you added to your paper (excluding title page and references) to Coursenet

 

Expectations with regard to your References and your Defense of Your Position on the Financial Future for your Branded Product.

 

Use the appropriate lines in the outline shown in SLP5 as titles and place the facts you find about your branded product under the appropriate titles (that is, in the appropriate sections).

 

Explain clearly and logically how the facts you find about your branded product are product Strengths, Weaknesses, Opportunities, and/or Threats.  Support those opinions as to why each fact is a Strength, Weakness, Opportunity, and/or Threat by using the required readings to support your positions on the issues.   Do not repeat or quote definitions.  Your use of the required readings to support your opinions (that is, contentions or positions) should demonstrate that you understand the concepts presented in those required readings.

 

Paraphrase the facts you find into your own words and ideas.  In other words, use quotes sparingly. And, as a rule of thumb, quotes, if absolutely necessary, should be not much longer than 5 words.

 

When writing an academically-oriented paper of this type, it is understood that much of the information you uncover will be facts about the branded product.  Even if you paraphrase those facts, you should cite in your text the source for those facts and link those citations to references at the end of your paper.  If, in your SLP, you refer to information obtained from talking with an owner/manager, you should cite what that manager tells you.

 

Guidelines for handling quoted and paraphrased material, are found at

 

Author Unknown (ND) Purdue Online Writing Lab.  Copyright ©1995-2011 by The Writing Lab & The OWL at Purdue and Purdue University
Available on 2011 December 22 at
http://owl.english.purdue.edu/owl/

 

Author Unknown (ND) Quoting, Paraphrasing, and Summarizing.  Purdue Online Writing Lab.  Copyright ©1995-2011 by The Writing Lab & The OWL at Purdue and Purdue University
Available on 2011 December 22 at
http://owl.english.purdue.edu/owl/resource/589/01/

 

Author Unknown (ND) Avoiding Plagiarism.  Purdue Online Writing Lab.  Copyright ©1995-2011 by The Writing Lab & The OWL at Purdue and Purdue University
Available on 2011 December 22 at
http://owl.english.purdue.edu/owl/resource/589/1/

 

Rather than your SLP be a report of one fact after another, the expectation is that you will take the facts you find about the branded product’s strategies and the environments that branded product faces and explain how you feel those facts will affect the financial future of your product.  Therefore, rather than grade on how much information you find about your branded product; the emphasis in grading your paper will be on your defense of the positions you take with regard to the strengths and weaknesses or your branded product and the opportunities and threats faced by your branded product.

 

 

 

 

 

Solution Description

 

Continue to work on the SWOT Marketing Analysis for your branded product (good or service).

 

For this aspect of your SLP, you are going to explain the Strengths and/or Weaknesses of your Product and Opportunities and/or Threats to the financial future of your product in the section of your SLP called: Strategies/Distribution and Strategies/Pricing.

 

In the appropriate sections of your SLP:

 

(1)  Review the pricing strategies described in the Background readings. Given your company's positioning and targeting strategy for your product (which you discussed in Module 1), which of the pricing strategies described in the readings, makes the most sense? Why? (Be sure to reference the background materials.).

 

(2)  Discuss the role of discounts in this company's strategy. What would you advise the company that owns your product in terms of discounts and specials?

 

(3)  Briefly explain the distribution strategy for your product. How does it fit with the designated target market?  Does the distribution of the product seem to fit the product's target as well as harmonize with other elements of the marketing mix?

 

Attachments
MKT 501 Module 4 - SLP.docx
MKT 501 Module ...