MKT501 - Strategic Marketing Module 3 - SLP - 10037

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Continue to work on the SWOT Marketing Analysis for your branded product (good or service).

 

For this aspect of your SLP, you are going to explain the Strengths and/or Weaknesses of your Product and Opportunities and/or Threats to the financial future of your product in the section of your SLP called: Strategies/Promotion.

 

For information regarding the promotional activities of your product, Do not go to the product's website. Instead, use the search engines described at in the following website to search for your product or refer to places where you know your product is being promoted.  Don't worry about being comprehensive: just find what you can.

 

For example, if you

 

1.    MAMA "Alpo + Commercial" you get directed to some YouTube ads.

 

2.    MAMA "Alpo + press release" you'll get a sense of the publicity received by that product.

 

3.    Go to Facebook or Twitter, you can see if the company has a presence.   

 

Now get creative.

 

Under Strategies/Promotion,

 

1.    Describe the kind of promotion you would expect to see for your product and (most important) WHY you would expect to see this promotion.

 

2.    Do you believe these promotional strategies are appropriate to the target market and position of the company that makes your product? Why or why not?

 

3.    Critique the role of online marketing for your brand.

 

4.    Explain the Promotional Strengths and/or Weaknesses of your Product and Promotional Opportunities and/or Threats to the financial future of your product

 

In addition to completing the revisions that your instructor suggested in prior modules, submit the approximately 750-1250 words you added in SLP3 to your paper (excluding title page and references) to Coursenet

 

Expectations with regard to your References and your Defense of Your Position on the Financial Future for your Branded Product.

 

Use the appropriate lines in the outline shown in SLP5 as titles and place the facts you find about your branded product under the appropriate titles (that is, in the appropriate sections).

 

Explain clearly and logically how the facts you find about your branded product are product Strengths, Weaknesses, Opportunities, and/or Threats.  Support those opinions as to why each fact is a Strength, Weakness, Opportunity, and/or Threat by using the required readings to support your positions on the issues.   Do not repeat or quote definitions.  Your use of the required readings to support your opinions (that is, contentions or positions) should demonstrate that you understand the concepts presented in those required readings.

 

Paraphrase the facts you find into your own words and ideas.  In other words, use quotes sparingly. And, as a rule of thumb, quotes, if absolutely necessary, should be not much longer than 5 words.

 

When writing an academically-oriented paper of this type, it is understood that much of the information you uncover will be facts about the branded product.  Even if you paraphrase those facts, you should cite in your text the source for those facts and link those citations to references at the end of your paper.  If, in your SLP, you refer to information obtained from talking with an owner/manager, you should cite what that manager tells you.

 

Guidelines for handling quoted and paraphrased material, are found at

 

Author Unknown (ND) Purdue Online Writing Lab.  Copyright ©1995-2011 by The Writing Lab & The OWL at Purdue and Purdue University
Available on 2011 December 22 at
http://owl.english.purdue.edu/owl/

 

Author Unknown (ND) Quoting, Paraphrasing, and Summarizing.  Purdue Online Writing Lab.  Copyright ©1995-2011 by The Writing Lab & The OWL at Purdue and Purdue University
Available on 2011 December 22 at
http://owl.english.purdue.edu/owl/resource/589/01/

 

Author Unknown (ND) Avoiding Plagiarism.  Purdue Online Writing Lab.  Copyright ©1995-2011 by The Writing Lab & The OWL at Purdue and Purdue University
Available on 2011 December 22 at
http://owl.english.purdue.edu/owl/resource/589/1/

 

Rather than your SLP be a report of one fact after another, the expectation is that you will take the facts you find about the branded product’s strategies and the environments that branded product faces and explain how you feel those facts will affect the financial future of your product.  Therefore, rather than grade on how much information you find about your branded product; the emphasis in grading your paper will be on your defense of the positions you take with regard to the strengths and weaknesses or your branded product and the opportunities and threats faced by your branded product.

 

 

 

Revised 2011 December 23

 

 

 

Solution Description

 

Continue to work on the SWOT Marketing Analysis for your branded product (good or service).

 

For this aspect of your SLP, you are going to explain the Strengths and/or Weaknesses of your Product and Opportunities and/or Threats to the financial future of your product in the section of your SLP called: Strategies/Promotion.

 

For information regarding the promotional activities of your product, Do not go to the product's website. Instead, use the search engines described at in the following website to search for your product or refer to places where you know your product is being promoted.  Don't worry about being comprehensive: just find what you can.

 

For example, if you

 

1.    MAMA "Alpo + Commercial" you get directed to some YouTube ads.

 

2.    MAMA "Alpo + press release" you'll get a sense of the publicity received by that product.

 

3.   

Attachments
MKT 501 Module 3 - SLP.docx
MKT 501 Module ...