MKT421_WK1 DQ_'s - 7553

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Price: $10.00
  • From: Business, Marketing
  • Posted on: Wed 11 Apr, 2012
  • Request id: None
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Request Description

WEEK1-DQ#1:  Min. 200 Word Count:

 

·         Select a marketer of consumer goods with which you are familiar (no non-profits, please). How does the selected organization use the different components of the marketing mix? How does the marketing mix affect the development of the selected organization’s marketing strategy and tactics? How can the selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness?

 


 

 

WEEK1-DQ#2:  Min. 200 Word Count:

 

·         Explain how new opportunities may be seen by defining a firm’s markets more precisely. Illustrate a situation where you feel there is an opportunity – namely, an unsatisfied market segment – even if it is not very large. Support your rationale.

 

 


Solution Description

WEEK1-DQ#1: (DUE: Wednesday, April 11th)Min. 200 Word Count:

 

·         Select a marketer of consumer goods with which you are familiar (no non-profits, please). How does the selected organization use the different components of the marketing mix? How does the marketing mix affect the development of the selected organization’s marketing strategy and tactics? How can the selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness?

 

The business I have chosen is Nestle. It markets its mineral water as a premium drinking water which is safe and