MKT421 Wk 1 IP (Over 4 pages) - 22543

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  • From: Business, Marketing
  • Posted on: Wed 14 Aug, 2013
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Select a Fortune 500 international company in the service industry. Using your selected company as the basis for your research, prepare a paper that will:

•Describe the main line of business of the company

•Name four of the countries in which the company operates

•Explain, in detail, the implementation of the 4P's marketing mix concept by the company

•Describe any differences observed in the implementation of this concept, from one country to another.

Present your findings as a 4-5 pages Word document formatted in APA style.

Solution Description

Puppygirl_Company analysis.doc