MKT421 Week3 solution - 9430

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  • From: Business, Marketing
  • Posted on: Thu 03 May, 2012
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Request Description
  • WEEK3-DQ#1: (DUE: Wednesday, April 25th)Min. 200 Word Count:

 

Select a product within a brand, with which you are familiar. Name the brand and the product. What stage is your selected product at in the product life cycle? Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?

 

 

 

 

 

  • WEEK2-DQ#2 Response Question: (DUE: Thursday, April 26th)Min. 200 Word Count:

 

"Buyers" in the context of this DQ refers to organizational buyers. Their needs will be shaped by different influences such as internal politics, the need for on-time delivery, and the level of installation of integration with the supplier's systems. When we look at organizational buyers, we have to consider the fact that it costs them money to change suppliers, so they will often overlook a higher price or some other issue in order to avoid the spend on setting up a new supplier. For those of you who deal with organizational buyers: is the price the most important factor, or is on-time delivery the number one priority? Or... how about invoice terms? 

Solution Description

 

  • WEEK3-DQ#1: (DUE: Wednesday, April 25th)Min. 200 Word Count:

 

Select a product within a brand, with which you are familiar. Name the brand and the product. What stage is your selected product at in the product life cycle? Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?

 

The product I will go for is in the education industry in the UK. The college I will choose is a leading college in the UK for professional qualifications. The name