MKT421 Week3..... - 9425

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Price: $40.00
  • From: Business, Marketing
  • Posted on: Thu 03 May, 2012
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Request Description

Write a 1,000+ word paper in which you justify the importance of marketing research in the development of Kudler Fine Food’s marketing strategy and tactics, and identify marketing management issues (application) as well as the areas where additional market research is needed (theory and application).


Address how research results can be used to address key marketing management issues related to the overall marketing effort of this chain. Also, analyze the importance of competitive intelligence and analysis in regards to the development of Kudler Fine Food’s marketing strategy, tactics, and revenue/profit growth. Approach this paper from a strategic level, rather than a tactical level. Where exactly does Kudler's fit into its market? Good time to add stores? Some additional research of Kudler’s current operational area (S. CA supermarket industry, specifically La Jolla and San Diego North County) and market position is a good idea - you'll need a map, and may want to do some library research on the supermarket business in general in S. CA.

Solution Description

Executive Summary

My papers will be discussing the importance of marketing research to the marketing strategy of Kudler fine foods. I will also be mentioning areas where the organization needs additional market research. After that I will be outlining how competitive intelligence will be important for developing the marketing strategy of Kudler Fine Foods.


Kudler Fine foods

Kudler fine foods is a food chain and has stores located in La Jolla, Del Mar and Encinitas. They are located in luxurious shopping centers that span over an area of 1600 square feet. The chain serves food that is domestic as well as imported. The range of food includes seafood, fresh meat, baked items, produce, dairy and deli. Kathy opened the first store in 1998, and the second one in 2000 and the third one in 2003.


Marketing objectives of Kudler Fine Foods

In the past Kudler Fine foods has grown significantly. Kudler Fine Foods should make its operations more efficient and should enhance the customer purchase cycle. The aim of the organization should be to improve the loyalty of the customers and the profitability of the organization.


Importance of Marketing research For Kudler  Fine Foods

Right now Kudler Fine Foods is expanding and is desirous of winning greater loyalty of customers. Greater loyalty can only be won by tap