MKT421 Week2 DQ response questions - 9434

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  • Posted on: Thu 03 May, 2012
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1.      WK2 DQ: Segmenting Male Consumers (Min. 200 Word Count)

 

Every now and then, an instructor gets lucky! This recent current event ties in closely with our week 2 materials. Feel free to comment: Think the line-extension will be successful? Why or why not (hint: the manufacturer has to be concerned about cannibalization of the rest of the line!). 

http://www.latimes.com/health/boostershots/la-heb-dr-pepper-diet-ten-diet-soda-men-20111010,0,4510187.story

 

 

  1. 2.      WK1 DQ Response Question: Re: Most serious challenge? Your view?  (Min. 200 Word Count)

I just read a very sensible article about what we need to do to fix our economy. It was written by Sandy Cutler, CEO of Eaton, - a power management company. Check it out! Why isn't this guy running for president?

http://management.fortune.cnn.com/2012/03/13/eaton-sandy-cutler-fix-america/

 

 

Solution Description

1.      WK2 DQ: Segmenting Male Consumers(Min. 200 Word Count)

 

Every now and then, an instructor gets lucky! This recent current event ties in closely with our week 2 materials. Feel free to comment: Think the line-extension will be successful? Why or why not (hint: the manufacturer has to be concerned about cannibalization of the rest of the line!).