MKT/421 ~ WEEK 4 – DQ’s - 9423

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  • Posted on: Thu 03 May, 2012
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What are the similarities and differences between promotional push strategies and promotional pull strategies? If you were the publisher of a hard-copy text book such as those found at major universities, which strategy would you use, and why?

What is a distribution channel? What is the relationship between channels of distribution and logistics? How can a retailer use superior distribution channel logistics to advantage? Cite an example from the marketplace and support your position.

Solution Description


 

  • WEEK4-DQ#1: Min. 200 Word Count:

 

What are the similarities and differences between promotional push strategies and promotional pull strategies? If you were the publisher of a hard-copy text book such as those found at major universities, which strategy would you use, and why?