MKT421 Tutorial - 7071

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1. You can make numbers say whatever you want them to say, Obama is up by 8%, but what about the 9% error rate. If you need to know something just go to the internet, all you need to know is there for you just a click away. Just look at sales it is all the same, people buy something if they need it, no magic here, so what is the big deal? There is a sucker born every day, and someone is always thinking that they can start a company or run a company better then someone else. It has nothing to do with planning, and competitive intelligence, get to it first and you win. I do not understand this target market; the market is everyone, sell it to whomever has the money to buy it.

 

Address the statement from the perspectives of:

You are a marketing manager for Nielson

You are an advertising manager for ABC determining what and where advertising should be placed in your listings.

You are a marketing student being told that you have to take statistics as one of your classes

You are newly hired manager of a startup company offering a new product or service,

You are a marketing manager wanting to compete with ITunes.

 

You can also address the statement from other directions; just ensure you note how you are addressing the statement in your comments. (200 word)

 

 

2. A customer has to be aware of as they make their decisions. If you will notice many times there are numerous conditions for the customer to receive this product or service as shown in a commercial or as advertised in print or on the internet. It is up to the customer to take the time to review all of the conditions. As with most items associated with the law, ignorance of the materials if presented is not a case of defense by the person that is affected.  In many cases it is a case of puffery and no information http://mises.org/freemarket_detail.aspx?control=228. As a point to ponder, what are some of the puffery issues that we see in advertising, please answer giving examples.  (150 word)

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3.As to the importance of target marketing and advertising, this is one major reason for research to be conducted with the development of an advertising campaign tied to a marketing plan for a product or service that is being offered. Our readings for this week hits on the need for the company to gain customer insights as to what they want as it relates to the features and benefits associated with the product or service that is going to be introduced. As a point to ponder what are we assuming with the results of our research as it relates to customer needs? (150 word)

 


 

4. We want to have customers come back to our product or service. To accomplish this we must gain an understanding of our target customer and why they are buying our product or service at this time (Armstrong, 2011). The adage Caveat Emptor, let the buyer beware is one that has to be addressed by providing clear and responsible information to the customer as to the features of the products and or services being offered by the company. As a point to ponder, how does the adage Caveat Venditor fit in the cycle of purchasing? (150 word)

 


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Assignment

1. You can make numbers say whatever you want them to say, Obama is up by 8%, but what about the 9% error rate. If you need to know something just go to the internet, all you need to know is there for you just a click away. Just look at sales it is all the same, people buy something if they need it, no magic here, so what is the big deal? There is a sucker born every day, and someone is always thinking that they can start a company or run a company better then someone else. It has nothing to do with planning, and competitive intelligence, get to it first and you win. I do not understand this target market; the market is everyone, sell it to whomever has the money to buy it.

 

Address the statement from the perspectives of:

You are a marketing manager for Nielson

You are an advertising manager for ABC determining what and where advertising should be placed in your listings.

You are a marketing student being told that you have to take statistics as one of your classes

You are newly hired