MKT421 Tutorial - 7065

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  • From: Business, Marketing
  • Posted on: Sun 08 Apr, 2012
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Question
Yes, teenagers being easily influenced. Now with that said, it is all a matter of experience that determines how or to what extent we are influenced. There are many theories as to how or what it takes for us to be influenced http://oregonstate.edu/instruct/comm321/gwalker/influence.htm. 
One item of importance has to due with timing. That is to say what is going on around us, in our lives at this moment. As a point to ponder, what does the idea of influence suggest to us as we review commercials?
(100 word)

 

Question
I couldn't agree more with the angle of this marketing strategy.  I have two young boys, who barely understand what "beer" is; however, they do not need this type of exposure at any age.  Considering teenagers who are much more prone and highly influenced into trying things that will make them appear "cool" or part of the crowd that is illustrated in these ads could be disastrous. Ethics should be highly considered into any marketing campaign. I believe this is where the FCC comes into play to censor or ban certain forms of advertisements that may be too racy or controversial for the public. Then again, the first amendment of freedom of speech is one that the advocates of such campaigns could hold tightly to.  Who wins?(100 word)


Question
Today there are many other forms of advertising. Then it was magazines, television and billboards. Today add in social network advertising on Twitter, Face book, Google, and many more venues. Over the past few years, media use among children and teens has become more prevalent than ever. I was even surprised to see what advertising my son was able to pull up on his ITouch. I believe that there are quite a few things an adult could do. Would they make a difference? Maybe not, however if no one tried nothing would change for the better. One thing an adult could do is not purchase anything that the company distributes or advertises hitting that company where it hurts, the bottom line. Also telling everyone that adult knows not to support that company. Complain to the FCC for what that adult feels is inappropriate and irresponsible advertising. Write the company and complain. The main thing the adult should always do is have an overabundance of communication with his or her teenager on what is appropriate and what is not. Any other suggestions ? (100 word)

 

Question
The most interesting man commercial has the man surrounded by beautiful women, elegant surroundings, and expensive items. The theme or the selling is that to be this many you need to drink this product. To your point it is to some extent about needs, but in most cases as with this and many other commercials it is all about wants or having built a desire for you to strive for by using or buying the product. As a point to ponder, why is it that if the process is not to build the dream, why is there no commercials with ugly out of shape people? (100 words)

 

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Question
Yes, teenagers being easily influenced. Now with that said, it is all a matter of experience that determines how or to what extent we are influenced. There are many theories as to how or what it takes for us to be influenced http://oregonstate.edu/instruct/comm321/gwalker/influence.htm. 
One item of importance has to due with timing. That is to say what is going on around us, in our lives at this moment. As a point to ponder, what does the idea of influence suggest to us as we review commercials?