MKT421 Tutorial - 7063

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Price: $10.00
  • From: Business, Marketing
  • Posted on: Sun 08 Apr, 2012
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Though I tend to lean in how TV has had a huge impact, and that it is important that the companies that are advertising know their target audience, as to Marketing is no longer just a cleaver phrase, I would have to disagree. If you look at the Geico commercial, the small little animal is immediately associated with the product. As to branding this is more a function of public relations, however with the new buzz of IMC, integrated marketing communications, you will see a working relationship between marketing departments and Public Relations departments.  As a point to ponder you mention why customers purchase your product, is this because of the advertising campaign, developing a perceived need. Please explain your answer with an example to support your direction.  (100 word)


 

I think that there are many things that the Budweiser organization has done well, associating themselves with football is certainly one of them. When my husband and I would go watch the Charger games in San Diego, I only remember seeing Budweiser stands to purchase beer; this could be that I prefer Budweiser. But, I agree, I associate Budweiser with football as well. I imagine that this is what the goal is, familiarity with the product. People are visual; television has made such a HUGE impact on advertising in general. Being able to paint a picture for the consumers really helps sell the products. Have you ever seen movies set in the future where they can smell? Can you imagine how much marketing would change with that set of technology? (100 word)

 

 

To your point advertising is meant to get the picture the words and the product if you will into the public eye. There is little that the company has to do other than stay within guidelines offered by the FDA and other government agencies depending on the product or service that is being advertised. The morals as you note are those of the people buying the products. That is to say we all have a vote with our products and services; the vote is in the manner of using our money to buy the items or services. If we decide not to buy that is our vote. 
As a point to ponder, if there is an issue as to the sexual nature of commercials why it is that women still buy the product, explain your answer. (100 word)

 

 

It's definitely unethical when you market your advertising for children (Joe the Camel purpose was to appeal to younger boys) especially in this case where the legal age to start smoking is 18. This is worse, to me, than misconstruing a product to an adult who at least should take some effort to fact check the product than marketing to children who can't quite understand the impact of their decisions.  Now that I think about it, do you think that shady advertisers like the internet? It is easier to get exposure for your product to the consumer, but it is also easier for a consumer to google your product and do some research.  (100 word)

 

 

Solution Description

Though I tend to lean in how TV has had a huge impact, and that it is important that the companies that are advertising know their target audience, as to Marketing is no longer just a cleaver phrase, I would have to disagree. If you look at the Geico commercial, the small little animal is immediately associated with the product. As to branding this is more a function of public relations, however with the new buzz of IMC, integrated marketing communications, you will see a working relationship between marketing departments and Public Relations departments.  As a point to ponder you mention why customers purchase your product, is this because of the advertising campaign, developing a perceived need. Please explain your answer with an example to support your direction.  (100 word)

 

Answer
Customers purchase products because it satisfies their needs. It does not have to be a genuine fulfillment of need. It may only be a perception that the need is being fulfilled. Marketing researchers first try to find the needs and wants of the target market, if a need does not exist, they try to create it. So in a way it can be argued that advertisement may create a need where it doesn’t exist. Take an example of Budweiser where it associates football with the beer and creates a need for young men who like football.