MKT421 Tutorial - 7061

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  • From: Business, Marketing
  • Posted on: Sun 08 Apr, 2012
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Request Description

Marketing is just a bunch of sex, take half-naked women have them prance around and you can market anything. If that doesn't seem to work throw in some guys drinking beer and the combination will allow you to sell snow balls to Eskimos.  It is all about sales, as long as it sells how we get there is not so important. The beauty of all of this is that you do not need to do any research, or plan anything special just as long as the women are perfect and the beer looks cold.  As to what to offer, just offer it all, someone will buy it. I mean APPLE went into phones, why not have them go into some kind of hyped up clothing? (200 word)

Address the statement from the perspectives of:

You are a marketing manager for Budweiser products.

You are an advertising manager for dot com enterprises attempting to get a client to go online

You are a parent with teen-age children

You are newly hired to work as an apprentice for a fortune 500 company

You can also address the statement from other directions; just ensure you note how you are addressing the statement in your comments.


Question
I have to admit the frog commercials were ones that seem to have hit a marketing nerve if you will have people remember the ad and the product.
  To your point remembering the product is the key to the ad, that is what is supposed to be selling not the ad itself.  As a point to ponder, are there some ads that miss this product awareness in your opinion. Give examples to explain your point. (100 word)


 

Question
In Germany, when you order a beer out on the town you are most likely going to get what is made locally, actually when you order a beer you just ask for a Pilsner or Hefewiesen. When living in America you would order a beer by the brand, which I believe is a more popular thing back in the states. Explain? (100 word)



 

Question
Impact is a word that is bantered about in marketing and advertising. There are many areas considered in the development of marketing strategies and the development of the marketing and advertising plan


To your point and to display the idea of impact your take on Budweiser, thinking of America, the Clydesdale horses, and the support of our troops is inline with this concept. Continuing on this line, commercials such as the frogs are still considered one of their best commercials, and if you take a look at what they chose for the Super Bowl, the highest cost commercials in the world; their message was not about naked women, and parties.

As a point to ponder, quality is bantered about in conversations how does the quality of the commercial reflect on the quality of the product? (100 word)

 

 

Solution Description

Marketing is just a bunch of sex, take half-naked women have them prance around and you can market anything. If that doesn't seem to work throw in some guys drinking beer and the combination will allow you to sell snow balls to Eskimos.  It is all about sales, as long as it sells how we get there is not so important. The beauty of all of this is that you do not need to do any research, or plan anything special just as long as the women are perfect and the beer looks cold.  As to what to offer, just offer it all, someone will buy it. I mean APPLE went into phones, why not have them go into some kind of hyped up clothing? (200 word)

Address the statement from the perspectives of:

You are a marketing manager for Budweiser products.

You are an advertising manager for dot com enterprises attempting to get a client to go online

You are a parent with teen-age children

You are newly hired to work as an apprentice for a fortune 500 company

You can also address the statement from other directions; just ensure you note how you are addressing the statement in your comments.

 

Answer
Based upon the sales, Budweiser beer is the second most popular American lager. As marketing manager of the company I disagree with the statement. Marketing plan and research is essential for success. Taking an example of my company, Budweiser has proper plans for marketing and it's marketing mix is very well executed for the products, price, place, and promotions. Its target market is young adult males. Anheuser &nda