MKT421 Individual Week 5 Environmental Factors ( MKT 421 Week 5 Environmental Factors ) - 19137

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MKT421 Individual Week 5 Environmental Factors (Selected Organization: Toyota) (**APA Format +1177 Words + Conclusion + References**)

Select an organization with which you are familiar that conducts both domestic and global marketing.


Write a 1,050- to 1,400-word paper in which you identify the environmental factors that affect global and domestic marketing decisions. Address the following as they relate to the organization’s marketing decisions:


  • Analyze the influence of global economic interdependence and the effect of trade practices and agreements.

  • Examine the importance of demographics and physical infrastructure.

  • Analyze the influence of cultural differences.

  • Examine the importance of social responsibility and ethics versus legal obligations.

  • Analyze the effect of political systems and the influence of international relations.

  • Analyze the influence of the Foreign Corrupt Practices Act of 1977, and the influence of local, national, and international legislation.

  • Explain the effect of technology.



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MKT 421 Individual week 5 Environmental Factors (Selected Organization of Toyota).doc
MKT 421 Individ...