MKT305 week 2 DQ Discussion - Graded A+ (used as a guide only) - 92042

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"Consumer Behavior Blog Post-If I like you, will I like your product?"" Please respond to the following: • Select a famous celebrity who is a spokesperson, or who you believe would make a good spokesperson. Go to Twitter and review that celebrity’s most recent tweets. If you don’t have a Twitter account, sign up for a free one using the instructions in “Twitter 101.” In your blog post, explain how this celebrity influences comprehension based upon the following characteristics (Hint: See Chapter 4, pages 70-71 in the textbook for more details): o Likeability o Attractiveness o Expertise o Trustworthiness
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