MKT230 week 4 Appendix D - 16471

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MKT230 week 4 Appendix D

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Appendix D



Customer Relationship Management (CRM)


Reviewthe examples of Customer Relationship Management (CRM) characteristics found in the table below. In your own words describe at least three activities that represents each characteristic of a CRM plan; share of customer, lifetime value of a customer, customer equity or high-value customers.




CRM Activity