MKT 571 Week 6 DQ's - 16201

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MKT 571 Week 6 DQ's

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DQ 1:

There are three main differences between publicity and advertising


·                     Control

·                     Cost

·                     Credibility


The controlled form of communication is known as advertising, whereas public relations are not controlled. The control with advertising is only due the price you pay. With advertising the message of your choice appears in the media. All is according to your specifications.

The proc