MKT 571 Week 5 - DQ - 7935

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Name a global advertising campaign you believe was successful. What made this campaign successful? Name an unsuccessful global advertising campaign. What made this campaign unsuccessful? Why is it important to evaluate communications and sales effects in a global market?

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I think one of the most successful advertising campaigns I have heard of is the M&M’s one. M&M’s, "Melts in your mouth, not in your hands".  These ads reminds us of simpler d