MKT 571 week 4 Quiz (All correct) - 68704

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1

Companies are pursuing which objective when they start with prices high and slowly drop them over time?

Market pricing

Focusing on market share

Market skimming

Market tactics

2

Which strategy is appropriate when there is low brand loyalty in a category and brand choice is made in the store?

Side pull strategy

Downward strategy

Push strategy

Pull strategy

3

What type of distribution places the goods or services in as many outlets as possible?

Exclusive distribution

Intensive distribution

Selective distribution

Marketing distribution

4

Which type of distribution relies on some intermediaries willing to carry a particular product?

Selective distribution

Marketing distribution

Strategic distribution

Planned distribution

5

Which companies have launched a website without any previous existence as a firm?

Brick-and-click

Customer-centered companies

Pure-click companies

Employee-centered companies

6

When companies estimate the demand and costs associated with alternative prices, they will choose the price that produces

lowest current profit

break-even current profit

negative current profit

maximum current profit

7

What is an ultimate form of foreign involvement?

Direct investment

Foreign investment

Foreign trade

Direct ownership

8

Which marketing system is another channel development in which two or more companies put together resources to exploit an emerging market opportunity?

Horizontal marketing system

Strategic marketing system

Vertical marketing system

Conventional marketing system

9

When a seller agrees to accept partial payment of products manufactured with the supplied equipment it is called

price adaptation

buyback arrangement

free trade agreements

trade agreements

10

What takes place when dealers purchase some or all of a product line?

Part-line forcing

Half-line forcing

Forcing by brand

Full-line forcing

11

What type of system does a firm employ to decide about the most critical decisions management faces?

Pulling system

Pushing system

Advertising strategic system

Marketing channel system

12

What type of marketing channel consists of an independent producer, wholesaler(s), and retailer(s)?

Vertical marketing system

Conventional marketing system

Horizontal marketing system

Rectangular marketing system

13

What is a simple way to engage in international marketing?

Communications

Travel abroad

Cultural attainment

Licensing

14

What is the practice that allows companies to maximize their market share by believing a higher sales volume will lead to lower unit costs and higher long-run profit while assuming the market price is sensitive?  

Market skimming

Target pricing

Sensitive pricing

Market-penetration pricing

15

Which strategy uses the manufacturer’s advertising, promotion, and other forms of communication to persuade consumers? 

Pull strategy

Push strategy

Upward strategy

Downward strategy

16

What type of marketing system includes the producer, wholesaler(s), and retailer(s) acting as a unified system?

Vertical marketing system

Horizontal marketing system

Rectangular marketing system

Triangular marketing system

17

What form describes a buyer and seller directly exchanging goods with no money and no third party involved?

Sale

Offset

Barter

Auction

18

What type of deal takes place when the seller receives some percentage of the payment in cash and the rest in products?

Offset

Barter

Compensation deal

Free trade

19

Which agreements are not necessarily illegal, but they do violate U. S. law if they tend to lessen competition substantially?

Promising agreements

Marketing agreements

Loosening agreements

Tying agreements

20

What mode of entry is it when local and foreign investors share ownership and control?

Sole proprietor

Joint venture

Foreign investment

Direct investment

21

When the number of intermediaries are severely limited, this means an

inclusive distribution

strategic distribution

exclusive distribution

marketing distribution

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