MKT 571 Week 4 DQ's - 16198

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MKT 571 Week 4 DQ's

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DQ 1:

Whether offline or online, if the customer is not aware about the product then obviously customer will not purchase anything not necessary so to increase the sales marketing channels are used to educated the customers with different new product while using intermediaries is necessary because they stem from the core economics of supply-chain management: market coverage, customer contacts, lower costs, systematic cash flow, etc. The most important function carried out is that the intermediary adds value to the marketing of the product by bringing in specialization, marketing knowledge, capacity to segment the market, and selling skills that allow the marketer to implement marketing strategies effectively. Channel arrangements need to be modified with time because the markets and the demand of the product also changes time by time.