MKT 571 Week 4 - DQ - 7932

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What are some factors companies must consider before attempting entering foreign markets? Assuming you were setting up a marketing program for a product in a foreign country, what should you take into consideration? How might international marketing benefit domestic countries?

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There are many factors the company must consider before entering foreign markets. The company has to consider cost efficiency ; if this is not achieved in the domestic level it would not be profitable in a foreign market.