MKT 571 Week 4 - DQ - 7930

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3number
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Why are marketing channels and intermediaries necessary in foreign markets? What is the most important function carried out by intermediaries? Why? Why do channel arrangements sometimes need to be modified over time?

Solution Description

An intermediary in the channel is called a middleman. Channels normally range from two-level channels without intermediaries to five-level channels with three intermediaries. Intermediaries in the channel of distribution are used to facilitate the de