. Learning Team Assignment: Channel and Pricing Strategies
• Select a second country as the international market for your product. Your home
country was selected in Week Two.
• Develop channel and pricing strategies for your product launch, and include both
your domestic and international markets.
• Write a 1,400- to 1,750-word paper completing the following:
o Justify your choice of international market. The justification should employ
specific data from research conducted.
• What is the sustainability of the market?
• What are the factors that influence your selected market?
o Size of market
o Growth rate
o Select an appropriate channel strategy for both your domestic and international
markets, and justify your selection.
o Include pricing strategies for entering both the domestic and international
o Evaluate the implications of changing environmental factors on organizational
choices for your selected country and international market. You must address the
• Government, political, or governing bodies
o Who are the major legal entities?
o How might they influence organizational choices?
o What are the risk factors?
MKT 571 We