MKT 571 Week 2 Product Offering Annotated Bibliography - 38419

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• Perform a product launch as a team (see pp. 61-67 (Ch. 2) of Marketing 

Management for a sample plan). You will complete parts of the assignment in the 

coming weeks; the full launch of the product will be completed in Week Six. Once you 

have received your instructor’s approval for the product identified in this week’s 

assignment, continue to work on the product launch plan based on the outline given 

in Week Six. You should not wait until the final week to finish the full assignment. For 

this week’s assignment, you can keep your research brief. For the Week Six 

assignment, however, detailed research is expected. 


• Select a home country other than the United States, and choose an organization for 

which one of your team members works. If you prefer, you may use Kudler Fine 



• Write a 700- to 1,050-word paper explaining the following: 


o Market needs 

o Market growth 

o A brief SWOT Analysis 

o Competition 

o Product offering/product definition 

o Product identification 

o Justification for choice of product 


• Format your paper consistent with APA guidelines. 

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MKT 571 W

MKT 571 Week 2 Product Offering Annotated Bibliography.doc
MKT 571 Week 2 ...