MKT 571 Week 2 - DQ - 7927

Solution Posted by
3number
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  • Posted on: Sat 14 Apr, 2012
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Request Description

What are some global brands you believe have high brand quality? What are some of the elements of these recognizable brands? Do you think it is crucial to manage brand equity? If so, why? Name a recent global brand crisis with which you are familiar. Was this crisis managed well? Explain your answer.

Solution Description

Some of the global brands that I believe have high brand quality over the world are the following: Apple, Toyota, Mercedes, Duracell, Sony and much more. I mentioned these because they all have different elements that people like. These products offer durability, a good price for the product they get, solid, flexible and they constantly re-shape their ideas to meet the consumer’s needs.