MKT 571 WEEK 2 DQ 1 - 38417

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What are some brands you believe have high brand equity? What are some of the elements of these recognizable brands? Do you think it is crucial to manage brand equity? If so, why? Name a recent brand crisis with which you are familiar. Do you feel this crisis was managed well? Why or why not?

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MKT 571 WEEK

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MKT 571 WEEK 2 DQ 1.docx
MKT 571 WEEK 2 ...