MKT 571 Week 2 - DQ - 7926

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What are some ways foreign consumer behavior is affected by culture, subculture, or personal factors? Is it preferable for a company to conduct its own global marketing strategy or to hire an outside company to conduct research for them? Explain your answer.

  

What are some factors to consider when segmenting global markets? How do organizations decide which market segments to target?

Solution Description

Cultural factors are divided into three sub factors: culture, sub culture and social class.

 

Cutlure is the set of basic values perceptions, wants, and behaviors learned by a member of society from family and other important institutions. Culture is the most basic cause of a person's wants and behavior. Every group or society has a culture, and cultural influences on buying behavior may vary greatly from country to country.

 

A sub culture is a group of people with shared value systems based on common life experiences and situations. Each culture contains smaller sub cultures a group of people with shared value system based on common life experiences and situations. Sub culture includes nationalities, religions, racial group and geographic regions. Many sub culture make up important market segments and marketers often design products.

 

The social class is almost every society has some for