MKT 571 Week 1 Individual assignment - 16191

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MKT 571 Week 1 Individual assignment

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A 25 year old company named Classic Airlines that carries more than 375 jets that serve 240 cities and almost 2300 daily flights. The company is facing challenges because of rising costs and lack of CRM management. Customers are not satisfied with the service they are receiving so basically the product they are offering is the air services and the challenges they are facing are tough. The customer relation among the client and the consumers is not good because it lacks CRM management. Secondly the  over expansion rising costs in California have reduced the company’s market share and a big loss approximately 32,000employees left , 19% decrease in Rewards members and 20% decrease in flights The production concept also can be seen in this scenario&nbs