What are some global marketing trends or megatrends you have personally recognized in the macroenvironment? Which of these trends or megatrends should global marketers target and why?
I have personally experienced a few marketing trends and megatrends. I recently worked in a sourcing company and we were affected by any market change. The most common trends that affected us as a company were social media, connectivity, globalization, and the urgency to fix the world’s problems. I was in charge