MKT 571 Week 1 - DQ - 7925

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Request Description

What are some global marketing trends or megatrends you have personally recognized in the macroenvironment? Which of these trends or megatrends should global marketers target and why?

Solution Description

I have personally experienced a few marketing trends and megatrends. I recently worked in a sourcing company and we were affected by any market change. The most common trends that affected us as a company were social media, connectivity, globalization, and the urgency to fix the world’s problems. I was in charge