1. What can enhance the value of Web-based shopping experiences to serve as personal shopping assistants or Web-site guides?
2. Which of the following can induce a firm to expand into the international arena?
A saturated domestic market
A saturated foreign market
Cater to a domestic mass market
High income level of domestic consumers
3. A company can learn a great deal by analyzing the degrees of brand loyalty. For example, ________ can show the firm which brands are most competitive with its own.
4. Another basis for decision-making is referred to as ________.