MKT 571 MKT571 Final Exam (New class room) (Updated 30/30) - 49355

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1.       What can enhance the value of Web-based shopping experiences to serve as personal shopping assistants or Web-site guides?

Tablets

Smartphones

E-mail

Avatars

2. Which of the following can induce a firm to expand into the international arena?

A saturated domestic market

A saturated foreign market

Cater to a domestic mass market

High income level of domestic consumers

3. A company can learn a great deal by analyzing the degrees of brand loyalty. For example, ________ can show the firm which brands are most competitive with its own.

hard-core loyals

split loyals

shifting loyals

switchers

4. Another basis for decision-making is referred to as ________.

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