MKT 571 (MARKET SEGMENTATION) - 39707

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  • Posted on: Tue 24 Dec, 2013
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MARKET SEGMENTATION

 

Market segmentation is an integral part of a company's marketing strategy. It is the process of breaking down a larger target market into smaller, more homogeneous groups of customers that you can more efficiently market to. Both consumer-oriented and business-oriented companies should segment customers using one of several common approaches.

 

Demographics

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MARKET SEGMENTATION.docx
MARKET SEGMENTA...