MKT 505 WEEK 7 DISCUSSION - 85562

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Discussion board 7-1. 1. Describe how retailing differs from a domestic retailer versus an international retailer. 2. Select a popular global retailer and discuss how the company successfully competes in the retail marketplace. 3. Compare and contrast the key differences between typical channel structures for consumer products and industrial products. 4. Choose a global retailer and discuss how the Internet is used for its business success Discussion board 7-2. 1. Choose a country (ie. www.cia.govcountry fact book). Compare and contrast the differences between the mobile phone development in that nation with the mobile phone market in the U.S. 2. Standardized versus localized applies to advertising. Explain why the country would choose one method over the other when advertising mobile phones. 3. Briefly describe the difference between standardized versus localized products. 4. Provide an example of when you would sell a standardized product in the country. 5. Provide an example of when you would sell a localized product in the country NOTE: THREE DIFFERENT ANSWERS POSTED FOR THE PRICE OF ONE CHOOSE ONE
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DISCUSSION 1

 

1. Describe how retailing differs from a domestic retailer versus an international retailer.

  • A domestic retailer is most often concerned with the exchange of goods within the country. A International retailer is concerned with the exchange of goods outside of a particular country's boundaries. 

2. Select a popular global retailer and discuss how the company successfully competes in the retail marketplace.

  • A popular global retailer that I chose is the Disney Company. Although it has several competitors, the company seems to have carved out an international brand for themselves in not just movies but in retail shops as well. Customers can go to a Disney store or they can see a show on Broadway, off broadway, become involved in community resources. According to Market Realist "Disney’s Media Networks businesses compete for viewers primarily with other television and cable networks, independent television stations, and other media—such as DVD and Blu-ray formats—video games, and the Internet."

3. Compare and contrast the key differences between typical channel structures for consumer products and industrial products.

  • Business-to-consumer marketing consumer channels are designed to put products in the hands of people for their own use;
  • Business to-business marketing industrial channels deliver products to manufacturers or other types of organizations that use them as inputs in the production process or in day-to-day operations.

4. Choose a global retailer and discuss how the Internet is used for its business success.

  • The global retailer I chose is AMAZON it drives over 90% of its sales from on line purchases. They were also the first company to begin to sell e book and create the kindle which drove sales up. The Kindle was so successful that it changed the way we think of books and overall media. Right now Amazon sells more ebooks than hardcover in the UK. It is the biggest Android app seller in the worldand it has access to its customers purchasing intentions through Kindle’s usage stats.

REFERENCES

 Lecture 1

Market Realist: http://marketrealist.com/2014/01/walt-disney-consumer-products/

Netonomy: http://netonomy.net/2013/01/30/top-5-largest-online-retailers-who-companies-how-did-they-make-it/

OR

  1. Describe how retailing differs from a domestic retailer versus an international retailer.

 

The differences of domestic and international business are:

 

International Business

Domestic Business

International business is work done outside of a company's country of origin, e.g., if you are doing international business, you will be liaising with several countries from all over the world and often will be conducting such business outside of your home country.  and with different countries.

Domestic business is where a person or company has the chance to conduct work and business within their country of residence, e.g., if you reside in the United States and your company's business is based there, you will be said to be conducting domestic business only when carried out in the United States.

Difference is customs, cultural factors

No such difference. In a large countries languages like India, we have many languages.

Conduct and selling procedure changes

Selling Procedures remain unaltered

Working environment and management practices change to suit local conditions.

No such changes are necessary

Will have to face restrictions in trade practices, licenses and government rules.

These have little or no impact on Domestic trade.

Long Distances and hence more transaction time.

Short Distances, quick business is possible.

Currency, interest rates, taxation, inflation and economy have impact on trade.

Currency, interest rates, taxation, inflation and economy have little or no impact on Domestic Trade.

 

http://www.projects4mba.com/main-difference-between-domestic-and-international-business/131

 

  1. Select a popular global retailer and discuss how the company successfully competes in the retail marketplace.

 

Costco is a membership-only warehouse club that provides a wide selection of merchandise. Costco is the largest membership warehouse club in the United States - founded in 1983 and headquartered in Issaquah, Washington. It is the 2nd largest retailer in the U.S. and 5th largest in the world. It has a retail revenue of $88,915 million.  It is also the largest membership club chain in the world. Cost has 626 stores internationally in UK, Australia, Canada, Mexico, South Korea, Japan, as well as the U.S. and many more. Card-holding members who are associated with a business can only make purchases. The concept of selling products in bulk at discount prices has become popular with several other similar-type stores. Many are attempting to compete with Costco, as more consumers are turning to buying in larger quantities in order to save money. Some competing stores are Sam’s Club and BJ’s Wholesale Club. In the United States, Costco faces tough competition from “Sam’s Club” owned by Walmart. Although Sam’s Club has more Warehouses, Costco has higher

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