From the case study, categorize the Nano’s marketing segments that have the greatest influence on its sales.
One influence in sales for marketing to a specific segment in India would be to understand which social class of the population would have interest in a need for the Nano. India, has always had many of its citizens being mobilized by two and three wheelers including, bicycles, human taxies, and motorcycles.
Therefore, data would need to be collected about the history of automobile sales in India, past and present. Next, household income would have to be considered, including the age of the targeted consumers, distribution, and location availabi