Assignment 4: IMC and Customer Satisfaction
Due Week 8 and worth 200 points
Continuing to build your marketing plan, this assignment focuses on IMC and customer satisfaction for your product and service.
Write a four to five (4-5) page paper in which you:
Your assignment must follow these formatting requirements:
· Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
· Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
· Analyze integrated marketing communications and its relationship to advertising strategy.
· Design customer satisfaction evaluation processes and quality assurance measurements.
· Evaluate marketing research tools involved in the marketing process.
· Use technology and information resources to research issues in marketing management.
· Write clearly and concisely about marketing management using proper writing mechanics.