Resources: the simulation Managing a Crisis Using PR located on the student website at http://ecampus.phoenix.edu (The link for the simulation is on the MATERIALS Tab, under Week 5 Assessment.
Complete the simulation.
Write a 600- to 900-word summary answering the following questions:
· What does proactive planning mean?
· What feedback mechanism would you develop in this situation?
· What is an ineffectual way of deploying this plan? Provide some examples of what not to do in this situation.
· When do you need a proactive crisis management plan?
· When do you utilize reactive crisis management? What role does PR play in reactive crisis management?
Format your summary consistent with APA guidelines