MKT 438 ~ WEEK 5 INDIVIDUAL ASSIGNMENT: Managing a Crisis Using PR Simulation Summary - 12753

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Resources: the simulation Managing a Crisis Using PR located on the student website at (The link for the simulation is on the MATERIALS Tab, under Week 5 Assessment.


Complete the simulation.


Write a 600- to 900-word summary answering the following questions:

·         What does proactive planning mean?

·         What feedback mechanism would you develop in this situation?

·         What is an ineffectual way of deploying this plan? Provide some examples of what not to do in this situation.

·         When do you need a proactive crisis management plan?

·         When do you utilize reactive crisis management? What role does PR play in reactive crisis management?

Format your summary consistent with APA guidelines

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MKT 438_WK5_Individual Assignment answer.docx
MKT 438_WK5_Ind...