MKT 438 ~ WEEK 3 – DQ 1 & 2 - 12618

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  • WEEK3-DQ#1: (DUE: Wednesday, July 4th)Min. 300 Word Count:

 

How is the effectiveness of public relations best measured? Explain your answer. What are three types of evaluation techniques used in PR? Provide examples of each. At what stage of the PR campaign should evaluation occur? Explain your answer.

 

What are some tools or techniques used to inform, influence, and motivate external publics? What are the ramifications of ineffective communications to the external publics? How do ethical considerations affect an organization’s communications process during a crisis?

 

 

 

  • WEEK3-DQ#2: (DUE: Thursday, July 5th)Min. 300 Word Count:

 

Hello Class. For our second discussion question this week, please watch the following video:  http://www.ted.com/talks/lang/en/rory_sutherland_life_lessons_from_an_ad_man.html 

 

Write at least a 300 word post that discusses how this video applies to PR.  DO NOT summarize the video. I want to see specific points discussed from the video relating them to PR. I look forward to your responses. Thanks!  

 

 

Solution Description
  • WEEK3-DQ#1: (DUE: Wednesday, July 4th)Min. 300 Word Count:

 

How is the effectiveness of public relations best measured? Explain your answer. What are three types of evaluation techniques used in PR? Provide examples of each. At what stage of the PR campaign should evaluation occur? Explain your answer.

 

What are some tools or techniques used to inform, influence, and motivate external publics? What are the ramifications of ineffective communications to the external publics? How do ethical considerations affect an organization’s communications process during a crisis?

 

ANSWER: