What are some differences between an organization’s publics and its target market(s)? Why is it critical to define your organization’s internal and external publics? Why is it important to keep internal publics informed? How does corporate culture affect an organization’s internal communications?
What PR tools are critical in building long-term relationships with an organization’s publics? What are the advantages and disadvantages of these tools? Which PR communication tool do you feel is the most effective? Why? How should an organization go about creating a positive public image?
What are some differences between an organization’s publics and