MKT 438 ~ WEEK 1 – DQ 1 & 2 - 12620

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  • Posted on: Thu 19 Jul, 2012
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  • WEEK1-DQ#1: (DUE: Friday, June 22nd)Min. 200 Word Count:

 

Why is it difficult to define PR? What impact does a lack of objectivity have on PR research results? Explain your answer. What impact does biased or skewed research results have on PR? Explain your answer. 

 

  • WEEK1-DQ#2: (DUE: Saturday, June 23rd)Min. 200 Word Count:

What impact can PR have on society? What is an example of this impact? Should a company be concerned with public opinion? Why or why not? How can PR professionals and organizations utilize PR tools to impact corporate image?

 

Solution Description
  • WEEK1-DQ#1: (DUE: Friday, June 22nd)Min. 200 Word Count:

 

Why is it difficult to define PR? What impact does a lack of objectivity have on PR research results? Explain your answer. What impact does biased or skewed research resul