MKT 435 week 1 individual assignment (Graded A+) - use as a guide only - 30424

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Write a 700- to 1,050-word paper in which you relate consumer behavior to marketing. In your paper, address the following:

  • Define consumer behavior, and how it relates with the subject of marketing.

  • Select a purchase you have made recently and describe in detail how each of the 4Ps, product, price, promotion, and place, affected your purchasing decision.

  • Cite the assigned reading and at least one outside reference in your paper. 

Format your paper consistent with APA guidelines, 1st person is permissible.

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Consumer Behavior- marketing.docx
Consumer Behavi...