MKT 431 Competitive Analysis Memo - 40175

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Request Description

Conduct a competitive analysis for that business opportunity using the business opportunity that your Learning Team has identified in Week Two.

Write a 750- to 1,050-word memo to your prospective business partners in which you complete the following:

? Describe the results of your competitive analysis.

? Explain the characteristics of the market niche to which the product or service will be targeted.

? Provide your recommendation of brand characteristics that will support the total product’s value.

? Specify the overall value proposition of the total product

? Recommend unique product characteristics that will appeal to the targeted market niche.

Format your paper consistent with APA guidelines.

Solution Description

Conduct a competitive analysis for that business opportunity using the business opportunity that your Learning Team has identified in Week Two.

Attachments
MKT 431 Week 4 LT Competitive Analysis Memo.docx
MKT 431 Week 4 ...