Write a 750- to 1,050-word paper in which you define marketing. Include in your paper your personal definition of marketing and definitions from two different sources. Based on these definitions, explain the importance of marketing in organizational success. Provide at least three examples from the business world to support your explanation. Properly cite sources used in the paper.
Format your paper consistent with APA guidelines. Please avoid sources such as Wikipedia, Marketingteacher.com, NetMBA, Tutor2U, and so on as use of these will result in heavy reductions from your score. Properly cite sources used in the paper, as well as a reference list with references that will take me to the material you used. If you use online references, the URL should take me to the page used
The components of a marketing plan are as follows:
Marketing should aim to retain customers not just to attract new customers. A marketing plan therefore goes a long way to help achieve success. (WARD, Susan)