Assume you are the newly hired marketing manager of a company. As you spend time with other peer marketing managers, you realize that the company does not place an emphasis on planning within the marketing organization. Why is planning important in marketing? What are the essential components of a marketing plan? How would you convince your supervisor that the marketing department should produce formal marketing plans?
Planning is a vital part in marketing, as it helps account for unanticipated events and expenses. Secondly, planning in marketing helps the marketing department know how planning fits into the organization’s overall