MKT 421 week Week 1 DQ 3 - 1854

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Select an organization with which you are familiar.  How does your selected organization use the different components of the marketing mix? How does the marketing mix affect the development of your selected organization’s marketing strategy and tactics? How can your selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness?


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The organization selected for this response is also McDonald’s, which has restaurants located all over the world. The first component of marketing mix is price, and McDonald’s has used this component by understanding that its primary target is kids in the age group ranging from 3-11 years of age. Parents are making these purchasing decision based on the price. Therefore, McDonald’s has m