MKT 421 Week 5 DQ's, Individual & LT assignments - 11055

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Week 5

 

 

 

Week Five Discussion Questions

 

 

 

·         Florida’s Department of Citrus and a coalition of consumer groups have launched an attack on your company for deceptive marketing because your company markets its SunShine drink as fruit juice even though the drink contains less than 5% fruit juice. Marketing SunShine drink as a fruit juice leads parents to believe that they are purchasing a healthy juice for their children. What ethical and moral issues are involved in this situation? Should these issues affect the marketing of SunShine drink? Explain why or why not. DQ: 5.3

 

 

 

·         You are the marketing manager for a leading coffee chain. Your company has decided to expand into China. What are some environmental factors you must consider when marketing your coffee in China? Which one of these factors would have the largest effect on the company’s marketing strategy? Explain why. DQ: 5.1

 

 

 

·         How has technology affected marketing? What types of new technologies are organizations using to market their products and services to buyers and sellers? DQ: 5.2

 

 

 

 

 

Individual

 

Environmental Factors Paper

 

Select an organization with which you are familiar that conducts both domestic and global marketing.

 

Write a 1,050- to 1,400-word paper in which you identify the environmental factors that affect global and domestic marketing decisions. Address the following as they relate to the organization’s marketing decisions:

 

Analyze the influence of global economic interdependence and the effect of trade practices and agreements.

 

Examine the importance of demographics and physical infrastructure.

 

Analyze the influence of cultural differences.

 

Examine the importance of social responsibility and ethics versus legal obligations.

 

Analyze the effect of political systems and the influence of international relations.

 

Analyze the influence of the Foreign Corrupt Practices Act of 1977, and the influence of local, national, and international legislation.

 

Explain the effect of technology.

 

Format your paper consistent with APA guidelines.

 

 

 

Learning Team

 

Marketing Plan: Final Paper and Presentation    

 

Resources: Marketing Plan: Phase I Paper, Marketing Plan: Phase II, Paper, Marketing Plan: Phase III Paper

 

Use the Marketing Plan Outline listed on the student website as a guide.

 

Write a 6,300- to 7,000-word paper integrating your previous Learning Team assignments into a final Marketing Plan Paper. Address the following information in your paper:

 

Identify the appropriate place and promotional strategy that should be used in developing the strategic marketing plan.

 

Develop an initial sales promotion schedule.

 

Create an advertising plan.

 

Identify public relations opportunities for the product or service.

 

Analyze the effect of channel management decisions on the marketing of your selected product or service.

 

Select appropriate distribution channels for your product or service and address costs in terms of placement, shipping, and middlemen.

 

Develop a budget for your plan.

 

Identify quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of your marketing plan.

 

Prepare a 15- to 20-minute oral presentation accompanied by 15- to 20-slide Microsoft® PowerPoint® presentation illustrating your Marketing Plan Paper.

 

Format your paper and presentation consistent with APA guidelines.

 

Solution Description

 

Week 5

 

 

 

Week Five Discussion Questions

 

 

 

·         Florida’s Department of Citrus and a coalition of consumer groups have launched an attack on your company for deceptive marketing because your company markets its SunShine drink as fruit juice even though the drink contains less than 5% fruit juice. Marketing SunShine drink as a fruit juice leads parents to believe that they are purchasing a healthy juice for their children. What ethical and moral issues are involved in this situation? Should these issues affect the marketing of SunShine drink? Explain why or why not. DQ: 5.3

 

 

 

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