MKT 421 - Week 5 Discussion Question - 72389

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TutorTheWorld

TutorTheWorld

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MKT 421 - Week 5 Discussion Question

Discussion Question : It is so easy now, just dump what you have on the internet, people will buy it. So what if the description is not exactly correct, juice is juice; haven't they heard of Caveat Emptor? China is so big we ought to go there with our new line of Mexican quick meal selection there will be no competition. One thing you have to do is make sure your ads are pretty, make claims, embellish what is real; its all about this one chance to get their attention there is no such thing as deceptive marketing. The ad says it is juice, but has only 5% real juice, so what, it is juice. How about getting some celebrity? What about using puppies, and babies, get to their heart, make a sale.

 

Address the statement from the perspectives of:

You are a marketing manager for vacation rentals.

You are an executive of Mexican foods inc., putting together a presentation to your managers in the U.S.

You are newly hired marketing manager, needing to put together a plan for your new diet program.

You are the marketing manager for a leading coffee chain. Your company has decided to expand into China.

You can also address the statement from other directions; just ensure you note how you are addressing the statement in your comments.

 

 

 

 

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MKT 421 - Week 5 Discussion Question

Discussion Question : It is so easy now, just dump what you have on the internet, people will buy it. So what if the description is not exactly correct, juice is juice; haven't they heard of Caveat Emptor? China is so big

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