MKT 421 Week 4 DQ's, Individual and LT assignments - 11054

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Week 4

 

 

 

Week Four Discussion Questions

 

 

 

·         What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels? DQ: 4.1, 4.2

 

 

 

·         What are the similarities and differences between promotional push strategies and promotional pull strategies? What is an example of a situation in which an organization would use a push strategy? What is an example of a situation in which an organization would use a pull strategy? DQ: 4.3

 

 

 

·         What does the term noise mean in marketing? With so much advertising noise in the marketplace, how can a company ensure its message is heard? DQ: 4.3

 

 

 

 

 

Individual

 

Using Perceptual Maps in Marketing Simulation Summary           

 

Complete the simulation, Using Perceptual Maps in Marketing, located on the student website.

 

Write a 1,050- to 1,450-word summary in which you address the following for each of the three major phases in the simulation:

 

The situation

 

Your recommended solutions, including why

 

Your results

 

Summarize the different marketing components addressed in this simulation by answering the following questions:

 

What is the relationship between differentiation and positioning of products or services? Is the repositioning of the product in the simulation as you had expected it to be? Explain why or why not.

 

What is the effect of the product life cycle on marketing? What effect did the product life cycle have on the product in the simulation?

 

Format your paper consistent with APA guidelines.

 

 

 

Learning Team

 

Marketing Plan: Phase III

 

Use the product or service you selected for your Marketing Plan: Phase I Paper.

 

Write a 1,400- to 1,750-word paper that includes the following information:

 

Describe the attributes of your product or service in detail.

 

Describe the pace at which your product will move through the product life cycle and the factors that will affect its movement. How will the product life cycle affect the marketing of your selected product or service?

 

Identify the positioning and differentiation strategies for the product or service.

 

Identify the appropriate price strategy that should be used for the product or service.

 

Format your paper consistent with APA guidelines.

 

Solution Description

 

Week 4

 

 

 

Week Four Discussion Questions

 

 

 

·         What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels? DQ: 4.1, 4.2

 

 

 

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MKT 421 Week 4....