MKT 421 - Week 4 Discussion Question - 72333

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MKT 421 - Week 4 Discussion Question

Discussion Question : Logistics; have you seen the UPS ads, what is up with that, what are they saying? You got stuff coming in and stuff going out what is the big deal, put it in a box and move it. As I have said, it is all about sales, push, pull, what the difference is, and who cares. Distribution, logistics, looks like someone is trying to justify their jobs, if you need to move it get a bigger truck. Noise I guess there is noise, you can't hear yourself think half the time and the other half is not worth listening to, what are these marketing guys thinking, or are they?

 

Address the statement from the perspectives of:

You are a marketing manager for Kellogg's.

You are an advertising manager for Dell computers.

You are an executive of FedEx, putting together a presentation to your center managers in Europe.

You are newly hired marketing manager, needing to design new packaging of your car parts.

 

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MKT 421 - Week 4 Discussion Question

Discussion Question : Logistics; have you seen the UPS ads, what is up with that, what are they saying? You got stuff coming in and stuff going out what is

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