MKT 421 - Week 4 Assignments - 72334

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MKT 421 - Week 4 Assignments

Individual - Using Perceptual Maps in Marketing Simulation Summary

Complete the simulation, Using Perceptual Maps in Marketing, located on the student website.

Write a 1,050-to 1,450-word summary in which you address the following for each of the three major phases in the simulation:

  • The situation
  • Your recommended solutions, including why
  • Your results

 

Summarize the different marketing components addressed in this simulation by addressing the following questions:

  • What is the relationship between differentiation and positioning of products or services? Is the repositioning of the product in the simulation as you had expected it to be? Explain why or why not.
  • What is the effect of the product life cycle on marketing? What effect did the product life cycle have on the product in the simulation?

 

Format your paper consistent with APA guidelines.

 

Learning Team - Marketing Plan: Phase 3

Use the product or service you selected for your Marketing Plan: Phase 1 Paper.

Write a 1,400-to 1,750-word paper that includes the following information:

  • Describe the attributes of your product or service in detail.
  • Describe the pace at which your product will move through the product life cycle and the factors that will affect its movement. How will the product life cycle affect the marketing of your selected product or service?
  • Identify the positioning and differentiation strategies for the product or service.
  • Identify the appropiate price strategy that should be used for the product or service.

 

Format your paper consistent with APA guidelines.

 

Learning Team - Weekly Reflection

Discuss this week's objectives with your team. Your discussion should include the topics you struggled with, and how the weekly topics relate to application in your field. Once you accomplished your discussions, you are to provide an individual posting meeting the criteria. This is to be posted in your learning team area.

 

Prepare a 200-500-word paper detailing the findings of your discussion.

Solution Description

MKT 421 - Week 4 Assignments

Individual - Using Perceptual Maps in Marketing Simulation Summary

Complete the simulation, Using Perceptual Maps in Marketing, located on the student website.

Write a 1,050-to 1,450-word summary in which you address the following for each of the three major phases in the simulation:

  • The situation
  • Your recommended solutions, including why
  • Your result
Attachments
Assignments.zip
Assignments.zip