MKT 421 Week 3 DQ's, Individual & LT assgnment - 11053

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Week 3

 

 

 

Week Three Discussion Questions

 

 

 

·         Select a product with which you are familiar. What stage is this product at in the product life cycle? Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will occur to this product as it continues through the product life cycle? How will this affect marketing of the product? DQ: 3.2

 

 

 

·         Select a product or service. Then, select three different organizations that provide your selected product or service and compare the prices associated with it. What is the difference between the prices among the different organizations? What is the rationale for this difference? DQ: 3.3

 

 

 

Individual

 

Marketing Research Paper         

 

Resource: Kudler Fine Foods Virtual Organization

 

Use the Virtual Organization link on the student website to access additional company information on Kudler Fine Foods.

 

Write a 1,050- to 1,400-word paper in which you justify the importance of marketing research in developing Kudler Fine Foods’ marketing strategy and tactics. Include the following: 

 

Identify the areas where additional market research is needed.

 

Analyze the importance of competitive intelligence and analysis regarding the development of Kudler Fine Foods’ marketing strategy and tactics.

 

Format your paper consistent with APA guidelines.

 

 

 

Learning Team

 

Marketing Plan: Phase II               Use the product or service you selected for your Marketing Plan: Phase I Paper.

 

Write a 1,400- to 1,750-word paper in which you address the following:

 

Identify the segmentation criteria that will affect your target market selection.

 

Identify your target market.

 

Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions. Discuss how these factors will affect your marketing strategy.

 

Analyze current competitors and define the competitive landscape for your product or service.

 

Format your paper consistent with APA guidelines.

 

Solution Description

 

Week 3

 

 

 

Week Three Discussion Questions

 

 

 

·         Select a product with which you are familiar. What stage is this product at in the product life cycle? Provide rationale for your

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