MKT 421 - Week 3 Discussion Question - 70256

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MKT 421 - Week 3 Discussion Question

Discussion Question : Product cycle, what is the big deal sell it until it can't sell anymore here in the United States, then dump it somewhere in the world, there is always someone that will buy it. The great thing is that you can still make a profit without putting any real effort into it. New products are all right but lots of work, a lot of money and it is still something you do not make a lot of money for your efforts. One thing you have to remember no one is going to pay more, you have to be the cheapest or your sunk, no products moving off the shelves is not good.

 

Address the statement from the perspectives of:

You are a marketing manager for Pillsbury.

You are an advertising manager for Kroger food chain, determining what and where advertising should be placed in your listings.

You are a marketing student needing to set a price on the new product your group has come up with, what are some of the challenges?

You are newly hired manager of a start up company offering a new product or service, selling in China.

You are a purchasing manager for an offshore wholesale warehouse chain.

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MKT 421 - Week 3 Discussion Question

Discussion Question : Product cycle, what is the big deal sell it until it can't sell anymore here in the United States, then dump it somewhere in the world, there is always someone that will buy

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