MKT 421 - Week 3 Assignments - 70564

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MKT 421 - Week 3 Assignments

Individual - Marketing Research Paper

Resource: Kudler Fine Foods Virtual Organization

 

Use the Virtual Organization link on the student website to access additional company information on Kudler Fine Foods.

 

Write a 1,050- to 1,400-word paper in which you justify the importance of marketing research in developing Kudler Fine Foods' marketing strategy and tactics.

Include the following:

 

  • Identify the areas where additional market research is needed.
  • Analyze the importance of competitive intelligence and analysis regarding the development of Kudler Fine Foods' marketing strategy and tactics.

 

Format your paper consistent with APA guidelines.

 

Learning Team - Marketing Plan: Phase 2

Use the product or service you selected for your Marketing Plan: Phase 1 Paper.

Write a 1,400- to 1,750-word paper in which you address the following:

 

  • Identify the segmentation criteria that will affect your target market selection.
  • Identify your tarket market.
  • Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions. Discuss how these factors will affect your marketing strategy.
  • Analyze current competitors and define the competitive landscape for your product or service.

 

Format your paper consistent with APA guidelines.

 

Learning Team - Weekly Reflection

Discuss this week's objectives with your team. Your discussion should include the topics you feel comfortable with, any topics you struggled with, and how the weekly topics relate to application in your field. Once you accomplished your discussions, you are to provide an individual posting meeting the criteria. This is to be posted in your learning team area.

 

Prepare a 200-500-word paper detailing the findings of your discussion.

Solution Description

MKT 421 - Week 3 Assignments

Individual - Marketing Research Paper

Resource: Kudler Fine Foods Virtual Organization

 

Use the Virtual Organization link on the student website to access additional company information on Kudler Fine Foods.

 

Write a 1,050- to 1,400-word paper in which you justify the importance of marketing research in developing Kudler Fine Foo

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Assignments.zip